In October 2010, the IAB and PwC published figures that reveal the most up-to-date picture of the value of the online ad landscape, taking figures from the first half of 2010.
Among the findings:
• A total of £1967 million was spent on online advertising, an increase of £209 million year-on-year.
• The Internet accounted for 24 per cent of overall advertising spend – second only to TV ad spend at 26 per cent.
• Banners and embedded ads were the most used display ads, followed by display affiliate, pre-post roll and sponsorship ads
• While the majority of brands using digital formats are in the entertainment and media sectors (14.4 per cent), technology brands accounted for 9.4 per cent of overall share and business and industrial brands accounted for 8.2 per cent.