Among the findings:

• A total of £1967 million was spent on online advertising, an increase of £209 million year-on-year.
• The Internet accounted for 24 per cent of overall advertising spend – second only to TV ad spend at 26 per cent.
• Banners and embedded ads were the most used display ads, followed by display affiliate, pre-post roll and sponsorship ads
• While the majority of brands using digital formats are in the entertainment and media sectors (14.4 per cent), technology brands accounted for 9.4 per cent of overall share and business and industrial brands accounted for 8.2 per cent.

In 2009, for example, companies spent 26 percent of their ad dollars on print, while their customers spent only 12 percent of their media consumption time there. Internet advertising took only 13 percent of ad budgets, yet people reported spending 28 percent of their media-use time there.

eMarketer, a research and analysis firm for digital media and marketing, notes that in 2011, the combined newspaper and magazine advertising spend is $4 billion more than for Internet advertising. They project the trend reverses in 2012, with Internet spend leading by $2.9 billion.

httpv://www.youtube.com/watch?v=CRBXZCHmPHk

Client Catcher will empower your Salespeople to stay in touch with thousands of prospects until they are ready to buy – effortlessly.

These two departments have long been at loggerheads because neither department wants to accept responsibility when sales targets aren’t reached.  Now, when reaching these targets is harder than ever, these departments need to work together.

Nature and life have many examples of this so it is not “IF” but “WHEN” all companies will think this way.