What we do We identify, pilot, install and manage marketing automation softwares. We pull together strategy, process, technology and content to get your marketing up and running really quickly with no fuss.
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Your board or CEO should appoint a key person to “own” the project regardless of whether they plan to be the eventual head of Marketing Automation. A pivotal role will be to underwrite the uptake of the system to make sure you get the maximum benefit from it. They should be a business person rather than an IT bod. The role should include;
Understand the company’s revenue generation process from gathering the first lead to closing the sale Understand operations and how data flows through the organisation Understand the system and its full potential Be able to communicate new concepts in a way that is relevant to individuals to maximise uptake and design input Be flexible enough to help individuals or departments map out their content requirements Understand metrics and how they benefit aspects of the process
The other critical team members of your Marketing Automation team will be the lead qualification team. Telephoning all of your contacts in order to qualify them can ensure that effort is put in where it counts. The system may also help build the profiling data with emails, web activity, and scoring. This process must be done properly as it will be an integral part of the system moving forward.
In October 2010, the IAB and PwC published figures that reveal the most up-to-date picture of the value of the online ad landscape, taking figures from the first half of 2010.
Among the findings:
• A total of £1967 million was spent on online advertising, an increase of £209 million year-on-year. • The Internet accounted for 24 per cent of overall advertising spend – second only to TV ad spend at 26 per cent. • Banners and embedded ads were the most used display ads, followed by display affiliate, pre-post roll and sponsorship ads • While the majority of brands using digital formats are in the entertainment and media sectors (14.4 per cent), technology brands accounted for 9.4 per cent of overall share and business and industrial brands accounted for 8.2 per cent.
According to a 2010 presentation by Mary Meeker, head of global technology research for Morgan Stanley, businesses spend too much of their advertising budget in the wrong places. In 2009, for example, companies spent 26 percent of their ad dollars on print, while their customers spent only 12 percent of their media consumption time there. Internet advertising took only 13 percent of ad budgets, yet people reported spending 28 percent of their media-use time there. eMarketer, a research and analysis firm for digital media and marketing, notes that in 2011, the combined newspaper and magazine advertising spend is $4 billion more than for Internet advertising. They project the trend reverses in 2012, with Internet spend leading by $2.9 billion.
Businesses can stay in touch with thousands of prospects, indefinitely and effortlessly! [...]
Prospects are overloaded and sales cycles are now longer and more people are involved in the decision making process. HELP! [...]
Marketing & Sales need to work together and accept joint responsibility for missing sales targets. [...]
Automated communications can deliver great value [...]
Automated communications are an efficient way to plan, store and deliver your communications in the same way that a reservoir is an efficient way to plan, store and deliver water.
Nature and life have many examples of this so it is not “IF” but “WHEN” all companies will think this way.
Testing TwitScoop to research … http://f.ast.ly/S7xLd
Low hanging fruit | ViralJab h… http://f.ast.ly/BCY8F
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