Marketing Automation content is fundamental to success. It will not work if you have only one piece of content which is being repeatedly pushed out – albeit in a different guise.
We can debate how much content is needed till the cows come home but a number which is suggested by many is 35. Getting together 35 different pieces of content may be ‘daunting’ but not having enough will hold the success of your business back in many ways.
Some tips to help you build your content library;
1) Repurpose
2) Function specific
3) Understand the buyer’s journey.
4) Provide variety for your buyer.
The better the quality of the content the better the results of the Marketing Automation. If you’d like to read the detail of these 4 gems please click here.
