Key benefits
- Double sales productivity
- Save time, money and resources
- Develop, maintain and increase frequency of sales
- Make CRM data work harder
- Deploy most media
- Web friendly for mobile access
- Measurable
- Provide management with tools to monitor results and progress
How
By allowing businesses to schedule sophisticated communication sequences and deliver them to their contacts accurately and with ease.
Unlike automated email and CRM systems/ marketing automation platform sequences can consist of email, letters, white papers, video, pod casts, pretty much any medium you care to mention AND deliver them for you – the others can not so beware cheap imitations.
And these sequences can be pre-planned and last for 18 months – perfect for those long term prospects that are so costly to stay in touch with.
10% of leads are converted to closed business; therefore an enormous 90% are leaking out of the sales funnel.
Jim Lenskold, President, Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability
Lead scoring
Utilising in-built Lead Scoring functionality means that contacts can be graded according to the level of their interest in a subject with the frequency and content of the sequence being adapted on the fly automatically. Cool leads are nurtured and cultivated and monitored over time by the system until they are flagged and ready to be delivered to sales.
Historically Marketing Automation Platforms have been the preserve of enterprise sized companies, however in 2011 automated marketing is predicted to grow exponentially to become key differentiator for all businesses much like the internet was in the last decade.
Target hot prospects
Building a database of prospects and communicating with them with little or no effort internally means that you and your sales teams can focus on just those prospects who are interested in your products and services. Imagine how much easier it is to reach a contact who you know has opened your emails, clicked on links, downloaded your articles and forwarded them on to their colleagues?
So if you’d like to have a “no-strings attached” conversation about Marketing Automation Platforms and your business give Dom a buzz on 020 8239 9510.
