There is going to be a revolution in 2012. The next “big thing” in Digital will be CLARITY. Making sense from the complexity. It will come from a desire to go back to the basics.
In the rush to adopt trendy new media as quickly as they pop into existence the word “media” is often forgotten and the process of Media Planning overlooked. A medium must always justify itself onto the media schedule.
What’s this got to do with my original point about revolutions and clarity? It is this:
If we strive to plan our campaigns properly we will realise our need to have the full picture at our disposal. It has started already and has fueled the development of Super-Control-Panels that bring all of our analytics into one place, including our CRM systems. If you’d like to know how to get your hands on a Super Control Panel then drop us a line.
Our next post will be about linking Social Media to CRM to Marketing Automation.