ViralJab » Sales process

Email phases of maturity: trial, transition and strategic

admin — Wed, 31 Aug 2011 09:37:03 +0000

Email effectiveness has a direct correlation with the phase a company is in it’s email sophistication/maturity. If you do not have a process or guidelines for constructing your campaigns then you are in the trial phase and some way off achieving the results of your early adopting competitors.

If you have an informal process with a few guidelines that are only occasionally followed then you are in transition. When you are analysing your results look back at the processes that you applied and those that you did not. Think about how the process could have made things work more smoothly and how you could have improved creativity and relevance.

Strong policy and process throughout all functions on the run-up to pressing “go” will significantly improve email marketing and automation effectiveness. If you are struggling with developing this policy process procedure then drop us a line; we have a template for that.

Your process should include how to plan, execute, measure and report on everything you do.

Source: MarketingSherpa

Client Catcher; Sales Funnel Add-on

admin — Fri, 10 Dec 2010 13:48:55 +0000

Prospects matter

httpv://www.youtube.com/watch?v=CRBXZCHmPHk

Client Catcher will empower your Salespeople to stay in touch with thousands of prospects until they are ready to buy – effortlessly.

Prospects are overloaded

admin — Wed, 27 Oct 2010 08:21:53 +0000

Prospects are overloaded with information and interruptions. It is harder than ever for sales people to reach prospects; cold calls rarely reach them, messages are rarely returned, emails are often deleted almost instantaneously. On average nine calls need to be made before a sales person gets to speak to their target. And even when they do, sales cycles are now longer and more people are involved in the decision making process.

Marketing| GAP | Sales

admin — Tue, 26 Oct 2010 09:51:38 +0000

Filling the Gap between Sales and Marketing

These two departments have long been at loggerheads because neither department wants to accept responsibility when sales targets aren’t reached. Now, when reaching these targets is harder than ever, these departments need to work together.

Marketing Automation

admin — Wed, 20 Oct 2010 09:55:27 +0000

Marketing Automation can deliver great value to almost all companies but in order to benefit from it they need to think beyond the technology. Focus and time need to be dedicated to developing the processes and internal resources to make it work effectively.

Efficiency

admin — Mon, 20 Sep 2010 10:48:03 +0000

Automated communications are an efficient way to plan, store and deliver your communications in the same way that a reservoir is an efficient way to plan, store and deliver water.

Nature and life have many examples of this so it is not “IF” but “WHEN” all companies will think this way.

admin — Sat, 18 Sep 2010 10:03:52 +0000

World’s Biggest, Strongest Spider Webs Found

admin — Sat, 18 Sep 2010 10:03:16 +0000

How much effort do you spend catching prospects? How wide do you cast your net? Photos: World’s Biggest, Strongest Spider Webs Found.

What is your sales strategy?

admin — Fri, 20 Aug 2010 10:39:53 +0000

Do you and/or your team focus on “low hanging fruit”?

Did you know that the low hanging fruit we all occasionally enjoy are actually someone else’s long term prospects that slipped off their radar over time?

Please discuss or contact us.

Thank you.

Sales Readiness

admin — Thu, 19 Aug 2010 17:30:41 +0000

Are you “sales ready”? Automated communications can deliver so much of your sales readiness requirements you have to look at it; especially when technology advancements in sales process management are zooming along. Don’t miss the boat, MAP it.