Low hanging fruit

Do you and/or your team focus on “low hanging fruit”?

Did you know that the low hanging fruit we all occasionally enjoy are actually someone else’s long term prospects that slipped off their radar over time? [...]

Sales Readiness

Are you “sales ready”?  Automated communications can deliver so much of your sales readiness requirements you have to look at it; especially when technology advancements in sales process management are zooming along.  Don’t miss the boat, [...]

Does my company need to automate communications?

It will align your marketing and sales departments and will help businesses with disparate, fragmented lead generation processes can leverage marketing automation to centralise their programs and maximise resource efficiency and staff productivity. [...]

Mess of possibilities

Do you have a “fish farm” mess of possibilities?

Let me clarify; lots of shiny things to chase – not sure which ones to really focus on!

Follow us, get in touch.  Trust us to [...]

7 tips to improve conversions

Relevance; the right message, to the right market at the right time
Don’t think about ‘cherry picking’
Timing, timing, timing
Think in terms of driving sales inbound instead of hunting
Work your CRM
Add value, educate be a helpful authority
Variety of media and repetition of message

Call me and I’ll happily spend 45 minutes talking it through [...]

Plug the gap between marketing & sales

Marketing departments are now intimately involved in revenue creation.  Not only do they drive leads at the top of the sales funnel, they also provide content and market intelligence to keep prospects warm as they advance through the middle and later phases of the funnel.  Because of this shifting role, most high growth companies now view [...]

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