ViralJab » Relevance

Efficiency

admin — Mon, 20 Sep 2010 10:48:03 +0000

Automated communications are an efficient way to plan, store and deliver your communications in the same way that a reservoir is an efficient way to plan, store and deliver water.

Nature and life have many examples of this so it is not “IF” but “WHEN” all companies will think this way.

7 tips to improve conversions

admin — Fri, 23 Apr 2010 15:21:15 +0000

Relevance; the right message, to the right market at the right time
Don’t think about ‘cherry picking’
Timing, timing, timing
Think in terms of driving sales inbound instead of hunting
Work your CRM
Add value, educate be a helpful authority
Variety of media and repetition of message

Call me and I’ll happily spend 45 minutes talking it through with you.

Plug the gap between marketing & sales

admin — Thu, 22 Apr 2010 12:38:16 +0000

Marketing departments are now intimately involved in revenue creation. Not only do they drive leads at the top of the sales funnel, they also provide content and market intelligence to keep prospects warm as they advance through the middle and later phases of the funnel. Because of this shifting role, most high growth companies now view their marketing organisation as essential to achieving their top line goals.

Unsurprisingly, truly innovative businesses aren’t simply seeking to ‘weather the storm.’ In fact, many are re-tooling their marketing and sales processes to emerge from the current downturn with an even stronger brand and share of the market. They are intently studying the economics of the sales and marketing funnel and meticulously pinpointing where improvements in conversion rates can reap the greatest payoff in top-line revenue growth.

Marketers at these companies have long since abandoned the email clickthrough and website visit as the measure of marketing effectiveness. Their focus is beyond the click, where leads turned over to sales pass through a series of gates on their road to becoming closed business. Optimising the conversion rates – the rate at which sales leads pass through the gates from one stage to another – can have an enormous impact on the resulting revenue.

Simply increasing the flow of leads into the top of the funnel is not enough – and in fact may be unachievable in a down economy. Improving the rate at which current leads are qualified, correctly routed, accepted by sales, included in forecasts and ultimately closed becomes the new battleground in a business climate that forces organisations to do more with less.

Social Media Strategy

admin — Wed, 17 Feb 2010 10:54:15 +0000

Today we start to execute our Social Media Strategy. We will start with the company profile in LinkedIn, Twitter and Buzz. Next will be to update our Director and associate profiles.