Relevance; the right message, to the right market at the right time
Don’t think about ‘cherry picking’
Timing, timing, timing
Think in terms of driving sales inbound instead of hunting
Work your CRM
Add value, educate be a helpful authority
Variety of media and repetition of message
Call me and I’ll happily spend 45 minutes talking it through [...]
Marketing departments are now intimately involved in revenue creation. Not only do they drive leads at the top of the sales funnel, they also provide content and market intelligence to keep prospects warm as they advance through the middle and later phases of the funnel. Because of this shifting role, most high growth companies now view [...]
Today we start to execute our Digital Strategy; social media. [...]
