ViralJab » Digital Strategy

Online project management software

admin — Fri, 16 Sep 2011 09:21:16 +0000

As you know, part of our remit here at ViralJab is to stay abreast of marketing technologies and recently we’ve had clients asking about project management software too. Why? we asked.

It appears that Senior Account Directors and Managers need help to stay abreast of the ever increasing number of elements involved in multi-channel delivery. Here is a great list of project management tools courtesy of Plugged.in, they call it the GRAND List.

Here is our summary, but do visit Plugged.In to see their comments;

Marketing automation | Creativity

admin — Fri, 26 Aug 2011 12:58:15 +0000

Marketing automation platforms are the tool that allows us to have a level of intimacy with our prospects and customers that has never been possible before on such a scale. Creativity and experience are the skills required to get the best out of those tools.

ViralJab provides consultancy, digital strategy and creative support to do this.

US Ad spend shift from traditional to digital

admin — Thu, 25 Aug 2011 15:34:49 +0000

According to a 2010 presentation by Mary Meeker, head of global technology research for Morgan Stanley, businesses spend too much of their advertising budget in the wrong places.

In 2009, for example, companies spent 26 percent of their ad dollars on print, while their customers spent only 12 percent of their media consumption time there. Internet advertising took only 13 percent of ad budgets, yet people reported spending 28 percent of their media-use time there.

eMarketer, a research and analysis firm for digital media and marketing, notes that in 2011, the combined newspaper and magazine advertising spend is $4 billion more than for Internet advertising. They project the trend reverses in 2012, with Internet spend leading by $2.9 billion.

LinkedIn; Business Intelligence Dashboard

admin — Fri, 04 Feb 2011 19:52:01 +0000

http://www.youtube.com/watch?v=BDhj72OPCZk

Strategic thinking

admin — Tue, 01 Feb 2011 15:24:04 +0000

Strategic thinking provides you with the ability to;

see the big picture
develop your intent
communicate your vision
provide a mission for your people
develop their strategies
align your assets
organise your luck

Strategy

admin — Wed, 26 Jan 2011 13:21:08 +0000

httpvh://www.youtube.com/watch?v=ZhIHhK9a15A&feature=player_embedded

Client Catcher; Sales Funnel Add-on

admin — Fri, 10 Dec 2010 13:48:55 +0000

Prospects matter

httpv://www.youtube.com/watch?v=CRBXZCHmPHk

Client Catcher will empower your Salespeople to stay in touch with thousands of prospects until they are ready to buy – effortlessly.

Marketing| GAP | Sales

admin — Tue, 26 Oct 2010 09:51:38 +0000

Filling the Gap between Sales and Marketing

These two departments have long been at loggerheads because neither department wants to accept responsibility when sales targets aren’t reached. Now, when reaching these targets is harder than ever, these departments need to work together.

Efficiency

admin — Mon, 20 Sep 2010 10:48:03 +0000

Automated communications are an efficient way to plan, store and deliver your communications in the same way that a reservoir is an efficient way to plan, store and deliver water.

Nature and life have many examples of this so it is not “IF” but “WHEN” all companies will think this way.

admin — Sat, 18 Sep 2010 10:03:52 +0000