I am the founder and Digital Strategy Director for an agency called ViralJab.
We produce profit for our clients without increasing their marketing spend. We do this by focusing on the metrics that create profit;
Lead generation activity
Lead conversion rates
Margins
Client segments
Purchase cycles
Sales process
Prospect qualification guidelines
By doing this we are able to identify commercial opportunities as well as identifying [...]
Relevance; the right message, to the right market at the right time
Don’t think about ‘cherry picking’
Timing, timing, timing
Think in terms of driving sales inbound instead of hunting
Work your CRM
Add value, educate be a helpful authority
Variety of media and repetition of message
Call me and I’ll happily spend 45 minutes talking it through [...]
If our new product attempts to administer a calculated electronic shock to the heart of a business to spur growth. Can we call it [...]
Today we start to execute our Digital Strategy; social media. [...]
