My Elevator Pitch

I am the founder and Digital Strategy Director for an agency called ViralJab.

We produce profit for our clients without increasing their marketing spend.  We do this by focusing on the metrics that create profit;

Lead generation activity
Lead conversion rates
Margins
Client segments
Purchase cycles
Sales process
Prospect qualification guidelines

By doing this we are able to identify commercial opportunities as well as identifying [...]

Manage OR Mentor?

A good leader will assess the needs and character of the individual and deliver in the most appropriate style.   The end result should be the same; happy, motivated individuals with a clear understanding of the company’s goals that can do their job very well, with great understanding and the ability to [...]

Does my company need to automate communications?

It will align your marketing and sales departments and will help businesses with disparate, fragmented lead generation processes can leverage marketing automation to centralise their programs and maximise resource efficiency and staff productivity. [...]

Mess of possibilities

Do you have a “fish farm” mess of possibilities?

Let me clarify; lots of shiny things to chase – not sure which ones to really focus on!

Follow us, get in touch.  Trust us to [...]

7 tips to improve conversions

Relevance; the right message, to the right market at the right time
Don’t think about ‘cherry picking’
Timing, timing, timing
Think in terms of driving sales inbound instead of hunting
Work your CRM
Add value, educate be a helpful authority
Variety of media and repetition of message

Call me and I’ll happily spend 45 minutes talking it through [...]

Plug the gap between marketing & sales

Marketing departments are now intimately involved in revenue creation.  Not only do they drive leads at the top of the sales funnel, they also provide content and market intelligence to keep prospects warm as they advance through the middle and later phases of the funnel.  Because of this shifting role, most high growth companies now view [...]

New Product

If our new product attempts to administer a calculated electronic shock to the heart of a business to spur growth.  Can we call it [...]

Activator

Our Activator program will sit on top of ACT, Outlook or Salesforce and automate your communications.  No more alarm bells to be muted or paused or postponed; our Activator program actions them for you!

We will show you how you can plan your communications 3, 6, 12 or even 18 months in advance with Activator and then [...]

Why is sales development difficult?

Is your sales department as efficient as your accounts department? [...]

Automated 1:1 communications

Definition of “Automatic”;

Operating with minimal human intervention; independent of external control; “automatic transmission” – Automated [...]

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