ViralJab » Automated communications

ROI perceptions across trial, transition and strategic phases

admin — Wed, 31 Aug 2011 10:33:03 +0000

ROI expectations are twice as high for strategic users of email and marketing automation than for companies still in the trial or transitional phases, to the extent that they are more likely not to invest in getting to the next level; resigning themselves to poor to mediocre results.

Source: Marketing Sherpa

Marketing automation | Creativity

admin — Fri, 26 Aug 2011 12:58:15 +0000

Marketing automation platforms are the tool that allows us to have a level of intimacy with our prospects and customers that has never been possible before on such a scale. Creativity and experience are the skills required to get the best out of those tools.

ViralJab provides consultancy, digital strategy and creative support to do this.

UK online ad spend: The stats.

admin — Thu, 25 Aug 2011 15:47:02 +0000

In October 2010, the IAB and PwC published figures that reveal the most up-to-date picture of the value of the online ad landscape, taking figures from the first half of 2010.

Among the findings:

• A total of £1967 million was spent on online advertising, an increase of £209 million year-on-year.
• The Internet accounted for 24 per cent of overall advertising spend – second only to TV ad spend at 26 per cent.
• Banners and embedded ads were the most used display ads, followed by display affiliate, pre-post roll and sponsorship ads
• While the majority of brands using digital formats are in the entertainment and media sectors (14.4 per cent), technology brands accounted for 9.4 per cent of overall share and business and industrial brands accounted for 8.2 per cent.

Marketing Automation Top Tips

admin — Fri, 11 Feb 2011 13:23:15 +0000

1) Clear and simple

Making your communications easy to understand and to the point is critical to keeping your prospects’ attention. Complexity is a key reason that prospects don’t want to deal with a company or buy a product; complexity in communication, too many choices or perceived difficulty in implementation, all feature in research.

2) Be knowledgeable

Knowing your stuff and making your communications with prospects valuable is the key differentiator from your competitors. If you can provide information which is valuable to your prospects they will be happy to receive it, keep it and even look forward to receiving more. And guess who they’ll speak to when they’re ready?

3) Make it relevant to each recipient

Knowing your prospects are short of time means you’ll understand that none of them will be interested in your products or services until they reach the final steps of their sales cycle and are ready to reach a decision between suppliers. Until then they are interested in the key drivers for their businesses. Your communications need to focus on these – the business benefits of using you.

4) Focus your time and effort where it’ll make the most difference

By gathering market information and monitoring key changes in prospect companies you can develop unique communications that depict your proposition in your prospects’ environment thereby demonstrating your good fit and business edge over its competitors.

Client Catcher; Sales Funnel Add-on

admin — Fri, 10 Dec 2010 13:48:55 +0000

Prospects matter

httpv://www.youtube.com/watch?v=CRBXZCHmPHk

Client Catcher will empower your Salespeople to stay in touch with thousands of prospects until they are ready to buy – effortlessly.

Prospects are overloaded

admin — Wed, 27 Oct 2010 08:21:53 +0000

Prospects are overloaded with information and interruptions. It is harder than ever for sales people to reach prospects; cold calls rarely reach them, messages are rarely returned, emails are often deleted almost instantaneously. On average nine calls need to be made before a sales person gets to speak to their target. And even when they do, sales cycles are now longer and more people are involved in the decision making process.

Marketing| GAP | Sales

admin — Tue, 26 Oct 2010 09:51:38 +0000

Filling the Gap between Sales and Marketing

These two departments have long been at loggerheads because neither department wants to accept responsibility when sales targets aren’t reached. Now, when reaching these targets is harder than ever, these departments need to work together.

Marketing Automation

admin — Wed, 20 Oct 2010 09:55:27 +0000

Marketing Automation can deliver great value to almost all companies but in order to benefit from it they need to think beyond the technology. Focus and time need to be dedicated to developing the processes and internal resources to make it work effectively.

Efficiency

admin — Mon, 20 Sep 2010 10:48:03 +0000

Automated communications are an efficient way to plan, store and deliver your communications in the same way that a reservoir is an efficient way to plan, store and deliver water.

Nature and life have many examples of this so it is not “IF” but “WHEN” all companies will think this way.

admin — Sat, 18 Sep 2010 10:03:52 +0000