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ROI expectations are twice as high for strategic users of email and marketing automation than for companies still in the trial or transitional phases, to the extent that they are more likely not to invest in getting to the next level; resigning themselves to poor to mediocre results. Source:  Marketing automation platforms are the tool that allows us to have a level of intimacy with our prospects and customers that has never been possible before on such a scale. Creativity and experience are the skills required to get the best out of those tools. ViralJab provides consultancy, digital strategy and creative support to do this. In October 2010, the IAB and PwC published figures that reveal the most up-to-date picture of the value of the online ad landscape, taking figures from the first half of 2010. Among the findings: • A total of £1967 million was spent on online advertising, an increase of £209 million year-on-year. • The Internet accounted for 24 per cent of overall advertising spend – second only to TV ad spend at 26 per cent. • Banners and embedded ads were the most used display ads, followed by display affiliate, pre-post roll and sponsorship ads • While the majority of brands using digital formats are in the entertainment and media sectors (14.4 per cent), technology brands accounted for 9.4 per cent of overall share and business and industrial brands accounted for 8.2 per cent. Marketing Automation Top Tips; Simple, Knowledgeable, Relevant and Impactful [...] Businesses can stay in touch with thousands of prospects, indefinitely and effortlessly! [...] Prospects are overloaded and sales cycles are now longer and more people are involved in the decision making process. HELP! [...] Marketing & Sales need to work together and accept joint responsibility for missing sales targets. [...] Automated communications can deliver great value [...] Automated communications are an efficient way to plan, store and deliver your communications in the same way that a reservoir is an efficient way to plan, store and deliver water. Nature and life have many examples of this so it is not “IF” but “WHEN” all companies will think this way. |
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