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We identify, pilot, install and manage marketing automation softwares. We pull together strategy, process, technology and content to get your marketing up and running really quickly with no fuss.

UK online ad spend: The stats.

In October 2010, the IAB and PwC published figures that reveal the most up-to-date picture of the value of the online ad landscape, taking figures from the first half of 2010.

Among the findings:

• A total of £1967 million was spent on online advertising, an increase of £209 million year-on-year. • The Internet accounted for 24 per cent of overall advertising spend – second only to TV ad spend at 26 per cent. • Banners and embedded ads were the most used display ads, followed by display affiliate, pre-post roll and sponsorship ads • While the majority of brands using digital formats are in the entertainment and media sectors (14.4 per cent), technology brands accounted for 9.4 per cent of overall share and business and industrial brands accounted for 8.2 per cent.

August 25th, 2011 | Tags: , , , | Category: Ad spend, Automated communications, Automated marketing platforms, Strategy | Leave a comment

US Ad spend shift from traditional to digital

According to a 2010 presentation by Mary Meeker, head of global technology research for Morgan Stanley, businesses spend too much of their advertising budget in the wrong places. In 2009, for example, companies spent 26 percent of their ad dollars on print, while their customers spent only 12 percent of their media consumption time there. Internet advertising took only 13 percent of ad budgets, yet people reported spending 28 percent of their media-use time there. eMarketer, a research and analysis firm for digital media and marketing, notes that in 2011, the combined newspaper and magazine advertising spend is $4 billion more than for Internet advertising. They project the trend reverses in 2012, with Internet spend leading by $2.9 billion.

August 25th, 2011 | Tags: , , | Category: Ad spend, Digital Strategy, Marketing Automation | Leave a comment