It is assumed that if you have experience of email marketing and web analytics that you will have the skills to implement a Marketing Automation platform. It is true that the platform includes many of the same elements; an email engine, landing pages and a web analytics component but the universe of activities of the Marketing Automation platforms is much wider.
Marketing Automation is about driving leads from an initial interest through to a fully qualified sales lead. It requires the planning and professional support of automating any business process. The Marketing Automation platform is there to support the business process not to define it. Technology should only be implemented after the planning is complete.
Put the business decision first and the technology second. Three factors common in successfully implemented Marketing Automation are;
1) Clear objectives
2) Strong planning
3) Support from experienced Marketing Automation professionals
We will explore these areas in our next three emails but if you want to read them now click below;
How to choose professional help