ViralJab

Online project management software

As you know, part of our remit here at ViralJab is to stay abreast of marketing technologies and recently we’ve had clients asking about project management software too. Why? we asked.

It appears that Senior Account Directors and Managers need help to stay abreast of the ever increasing number of elements involved in multi-channel delivery. Here is a great list of project management tools courtesy of Plugged.in, they call it the GRAND List.

Here is our summary, but do visit Plugged.In to see their comments;

ROI perceptions across trial, transition and strategic phases

ROI expectations are twice as high for strategic users of email and marketing automation than for companies still in the trial or transitional phases, to the extent that they are more likely not to invest in getting to the next level; resigning themselves to poor to mediocre results.

Source: Marketing Sherpa

Email phases of maturity: trial, transition and strategic

Email effectiveness has a direct correlation with the phase a company is in it’s email sophistication/maturity. If you do not have a process or guidelines for constructing your campaigns then you are in the trial phase and some way off achieving the results of your early adopting competitors.

If you have an informal process with a few guidelines that are only occasionally followed then you are in transition. When you are analysing your results look back at the processes that you applied and those that you did not. Think about how the process could have made things work more smoothly and how you could have improved creativity and relevance.

Strong policy and process throughout all functions on the run-up to pressing “go” will significantly improve email marketing and automation effectiveness. If you are struggling with developing this policy process procedure then drop us a line; we have a template for that.

Your process should include how to plan, execute, measure and report on everything you do.

Source: MarketingSherpa

Marketing automation | Creativity

Marketing automation platforms are the tool that allows us to have a level of intimacy with our prospects and customers that has never been possible before on such a scale. Creativity and experience are the skills required to get the best out of those tools.

ViralJab provides consultancy, digital strategy and creative support to do this.

c. 20% of US ad spend will shift to digital

UK online ad spend: The stats.

In October 2010, the IAB and PwC published figures that reveal the most up-to-date picture of the value of the online ad landscape, taking figures from the first half of 2010.

Among the findings:

• A total of £1967 million was spent on online advertising, an increase of £209 million year-on-year.
• The Internet accounted for 24 per cent of overall advertising spend – second only to TV ad spend at 26 per cent.
• Banners and embedded ads were the most used display ads, followed by display affiliate, pre-post roll and sponsorship ads
• While the majority of brands using digital formats are in the entertainment and media sectors (14.4 per cent), technology brands accounted for 9.4 per cent of overall share and business and industrial brands accounted for 8.2 per cent.

US Ad spend shift from traditional to digital

According to a 2010 presentation by Mary Meeker, head of global technology research for Morgan Stanley, businesses spend too much of their advertising budget in the wrong places.

In 2009, for example, companies spent 26 percent of their ad dollars on print, while their customers spent only 12 percent of their media consumption time there. Internet advertising took only 13 percent of ad budgets, yet people reported spending 28 percent of their media-use time there.

eMarketer, a research and analysis firm for digital media and marketing, notes that in 2011, the combined newspaper and magazine advertising spend is $4 billion more than for Internet advertising. They project the trend reverses in 2012, with Internet spend leading by $2.9 billion.

Couldn’t resist

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Marketing Automation Top Tips

1) Clear and simple

Making your communications easy to understand and to the point is critical to keeping your prospects’ attention. Complexity is a key reason that prospects don’t want to deal with a company or buy a product; complexity in communication, too many choices or perceived difficulty in implementation, all feature in research.

2) Be knowledgeable

Knowing your stuff and making your communications with prospects valuable is the key differentiator from your competitors. If you can provide information which is valuable to your prospects they will be happy to receive it, keep it and even look forward to receiving more. And guess who they’ll speak to when they’re ready?

3) Make it relevant to each recipient

Knowing your prospects are short of time means you’ll understand that none of them will be interested in your products or services until they reach the final steps of their sales cycle and are ready to reach a decision between suppliers. Until then they are interested in the key drivers for their businesses. Your communications need to focus on these – the business benefits of using you.

4) Focus your time and effort where it’ll make the most difference

By gathering market information and monitoring key changes in prospect companies you can develop unique communications that depict your proposition in your prospects’ environment thereby demonstrating your good fit and business edge over its competitors.

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